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[MIXTAPE] REVIEW: J-RENA – If The Shoe Fits

Haven’t been this excited about a full R&B female project since Candice Boyd. J-Rena has set the bar pretty high for 2017.  The mix is just simply put, amazing! I was thoroughly impressed by the compilation.  “If The Shoe Fits” is dope from start to finish, which to be honest, should be every artist’s goal when completing their project.  “J” adopts the popular model of using familiar records, then recreates them as if the instrumentation was her very own.  The perfect balance of slow, upbeat, and mellow records makes for an amazing playlist.  This just became my official car ride, cardio run, and get ready mix!  The lyrics are quite clear & concise presenting a message throughout each listed track.  Completely fitting for it’s title, and its accompanied by host Ferrari Simmons, and mixed by The Core DJs CEO Tony Neal.  You can ask me which is my favorite, but after multiple playbacks I can’t really pinpoint just one.  No one outside my circle gets this much play aside from Jeezy.  She “did that” and I’m excited about what’s next.  No further breakdown is needed.  With the vocals and the unique appropriate arrangements, it sounds like RnB is back!  Take a listen for yourself.  Straight 🔥!!

J Rena – If The Shoe Fits – Ferrari Simmons, T. Neal – Free Mixtape Download And Stream

Source: J Rena – If The Shoe Fits – Ferrari Simmons, T. Neal
Peep J-Rene’s most recent visual below!

We had an opportunity to hop on the wave before it takes off! Listen to our exclusive one on one interview with R&B’s new songstress!

Twitter: @jrenamusic

IG: @jrenamusic

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The Connect: Should I pay $1,000 for an 8 minute slot at SXSW?

So upon posting a Facebook status, that simply stated, “Artists…Please don’t pay a $1,000 for a 8 minute slot this SXSW season,” I noticed it caused quite the uproar but in the most empowering way. I’m not big on “likes,” but this one immediately climbed & prompted dozens of shares as well as inboxes. There were only 2 or 3 who genuinely wanted to know why they shouldn’t. Mind you these are not official SXSW stages. My initial response was to counter that with a, “Why would you?”

You see every year we go through this. “We” as in Texas residents. We watch out of towners come in with no invite needed, the price gouging in hotels go from $99 to $349, and so on and so forth. We get it and totally understand. What newcomers have been failing to realize is that SXSW has been going on for decades. Not only is it an amazing international festival, but it embodies a lot more than just music. It’s literally about 3 weeks of non stop panels, workshops, networking, exhibits, symposiums, showcases, including interactive, film. This is wonderful for the city of Austin and its surrounding areas hence people travel from all over the world to take part in said activities. Basically, there’s hundreds of thousands in attendance.

With all of that being said, what I’ve also noticed is the routine ritual of artists willing to risk their budgets on showcases that have failed to do anything but what your local talent karaoke bar could service. Some “promoters” (not all) will offer you at the very least a non-sufficient sound system, and a slot. No plan in place in which you are somewhat prepared to know when or if you will even perform. You can also forget about a deposit because the entire fee will need to be paid upfront and in full. If for whatever reason you do miss your performance due to no fault of your own, chances are slim to none that you’ll actually receive your money back in its entirety. Some of these hosts actually needed that to cover the cost of the venue alone. In a way, that’s actually kind of fair. It’s simply the risk you take. If you have it to just throw and see what sticks, how about you and I talk later. I seriously need to arrange a meeting with your advisor because clearly we all need to be more like you. It has been said that the rich stay rich based on their financial decisions. I’m working towards wealth.

The other routine checklist is to press up thousands of CDs, only for those same CDs to be covered on the grounds of 6th street. I cannot tell you how many I’ve walked and hobbled over almost cutting my heel from all of the broken up pieces. People are simply not there looking to pocket your latest and greatest compilation or volume 5 series. Sad but very much true. This is not to discourage you from having any promotional material at all. I would just try to focus on fostering a conversation with your potential fans before throwing a cd and flyer their way. They have nowhere to put the 100+ amount they receive. In fact it’s quite impossible, believe me I have tried. Assemble a team with hopes of doing something different. Why not press up those thin sling back backpacks with your “@” name printed and give those away? Who doesn’t want or need a bag to toss over their shoulder? That gem was free on me.

I could go in and on a lot further about it all but it’s highly unnecessary. More than likely you have your mind made up and I’m really not here to try to tell you how to spend YOUR money. Here’s the key takeaway from this non-structured article. When it comes to paying a $1000 or less, simply do your research and assess the value of the performance package. Pull the resume & ask questions. How many minutes? Are there scheduled events taking place at the same venue that could overlap the one you’re participating in? Is there a sound check? Can I sell my merchandise? Is there a dress code? Do my guests need an valid ID? Let’s just be real about it all. Also think about ways to follow up and build once the event is over, assuming it was not a talent search to begin with. Let’s do more this year then simply say, I’m performing at SXSW. Where are you performing? What is the goal? Will you regret spending and are you really willing to risk for your career what it takes? Yes, losses are inevitable but that doesn’t mean you have to go in sideways and blind sighted. Look into several different places or to spread your budget around to get the most bang for your buck!

Now after all of this I’m sure your wondering since I seem to know it all, what can I recommend? Well I can assure you that I do not, lol. Trial, error, and observation. Yet and still, I most certainly wouldn’t leave you hanging. For the full breakdown on how I’ve come to these selections in particular, feel free to contact me directly. If you have a showcase you think should be considered please feel free to do the same. If you’re already a well established artist or brand this article most likely isn’t for you, however you may still find a reputable place to display your talent within the options below. Thank you for stopping your day for a quick read! 🙂

Here’s my list:
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Networking & DJ Meeting Events

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San Antonio

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•For a list of OFFICIAL #SXSW Stages as well as more information access their website directly at www.sxsw.com• Access Core DJ Hella Yella’s OFFICIAL SXSW Event Schedule! You’re Guaranteed To Enjoy Anything He’s Apart Of! DJ Hella Yella

 

Onyx• Queen of Killeen| Songwriter | Music Professional | Executive Producer & Host of Jermaine Dupri’s Global 14 the Cut | 2014 SEA Internet Hustler of the Year
(C) Feb 2016
(P) Feb 2016

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