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Check My Resume: Uncle Luke accepts I Am Hip Hop Icon Award


Hip Hop veteran, Luther “Uncle Luke” Campbell says he has never been honored or nominated during his 35 years in the music industry. With passion, Luke gives insight into moments that defined his career and others. Congratulations to a southern pioneer!

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Here are all the cyphers from tonight’s BET Hip Hop Awards!

YES!  My favorite part of the awards has always been the cyphers.  This year the BET Hip Hop Awards showcases the new emcees and a few vets with DJ Premier of Houston, TX.  Eminem wasn’t the only rapper to take a jab at Donald Trump!  Watch all the cyphers here.
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Which one was your favorite?
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REP YO CITY- Blog Series Edition

 

Welcome Killeen!

In addition to “Cut The Check” I am now ready to launch “Rep Yo City” which will focus specifically on recording artists residing or serving Killeen, Texas as home. This is a semi-annual edition geared to showcase selected talent & hard working individuals from the area.  The series is designed to be of an additional support for your resume, serving as a one-time marketing free of cost.  Feature cannot be purchased or utilized thru relationships. RYC is an original concept in design & format with no goal to compete with existing blog/marketing services offered within the Central TX area. I hope to continue working towards overall positive results, garner more industry attention, and provide both current, effective music guidance.

For an example of published work, please access previous quarterly #cutthecheck articles. To qualify, post or share the article link and ask your supporters to complete the nomination form.  All genres welcomed.  The artist/group who receives the most volume will receive the feature. One entry per valid email.  Be sure to check back  bi-weekly during the submission cycle for any updated information.  The nomination period is open for the following:

Summer/Fall Edition- May 1st- June 1st (Published in July)

Winter/Spring Edition- Nov 1st- Dec 1st (Published in Jan)


(addresses are not being used to build contact lists)


***In addition to being selected for the edition, the “Rep Yo City” recipient will have an opportunity to receive a personalized artist consultation (1) , unlimited A&R of (2) records until finalized, FULL print page & web placement feature with Midwest based Twenty4Seven Magazine, professional studio recording session with The Golden Earz c/o Carlos Finklea, and X Squad DJs Coalition conference call.  Featured posts will not visually include violent gangs or brandished weapons, but is free to express the art of/or chronicle life in its form by said author.  All visual content is subject to approval prior to posting.  This series does not promise, include nor extend any management or pr contract terms, distribution, radio or club play, live performances, record label contracts, or continued blog placements.  Sponsors may rotate as needed for next entry.  Any additional incentives offered are not agreed to and for each featured recipient.  Winner can only receive selection once (per artist/group) with no exceptions, or transfer of service(s)/offer(s).

Nominations will not be received thru text, email, or via social media.  Thank you for your interest!

RYC is ongoing until further notice


Company Sponsors

Meet Young Mayne of IMG!

 

Special thanks to company sponsor The Golden Earz!

Above song featured was produced & recorded here.  Schedule your appointment today!

 

Printed & distributed within several regions, peep it online!

 

Meet the X Squad DJs!

 


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[CONCERT] Review: Why I’m Legit Excited About King Combs Tho!

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Photo Courtesy of @KingCombs Instagram

Let me first say that I was completely floored when I learned that the Bad Boy Reunion Concert decided to launch as a tour. Huge S/O to everybody who was flexing and made us all feel left out when they attended the New York joints! Rightfully so you certainly earned to. This is simply just one of those concerts you’re not allowed to miss. Primarily located in the south|west, it was only right I’d fall thru to the Las Vegas tour stop. I actually did myself one better & attended as media. I appreciate that opportunity most definitely. Thank you to the team, you know who you are! Although I wasn’t able to scream & do my Diddy dance to each set (I was working), I enjoyed every moment & thrived off the crowd’s energy around me. The DJ was live, that countdown ticker was ingenious, and we were left with surprise… after surprise… after surprise. The Notorious BIG Records with Visual Clips? Bell Biv Devoe? Shyne? DMX? Black Rob? Literally like “WHOA!” The roster in itself is simply legendary filled with nothing but timeless music. Diddy for starters. Queen Bee looked amazing. Faith’s vocals had me in awe. 112 was too smooth. Mase was the Mase we’ve always loved and you already know French had it #lit. Nelly touched down with a cameo, and I was super hype for the LOX. You had Total, Carl Thomas, the amazement just didn’t end! Now who have I missed?

Ohhhh but then Diddy decided to bring out his son, Christian, better known as “King Combs.” After he was announced to the stage, Diddy proceeded to let his son know he’d have to earn our respect & admiration. There were several thousands of us, a complete sold out arena in attendance.  I’m proud to say that he did just that! Combs, of course, easily reminds you of a Puff in his much younger days. I’m literally referring to the wardrobe and all. His brother Justin accompanied him for an energetic performance that I don’t think any of us saw coming. I had a slight glimpse from the BET Red Carpet this year, but the kid turned it up a few notches! The record was catchy, his stage presence was phenomenal, and the dance set made the entire audience erupt in applause & praise. He actually hit us with the choreographed moves just like a true entertainer, all the while holding the microphone with ease. Not a missed bar or step in sight. Call me crazy but…I’m actually enjoying this young artist a lot more with each performance.  I can’t wait for the new music to drop!  I think we can all agree that we would willingly pay for a well put together set such as Combs on any given day. There is nothing more exciting and refreshing than an artist enjoying the stage, doing what their primarily in business to do…invoke the appropriate emotion and Entertain!

Major salute to the Bad Boy 2.0 (can I call it that lol?) & King Combs. I look forward to the new music and the greatness that is sure to follow. He’s got some big shoes to fill among that label both past & present. From what I’ve personally seen, I’m more than confident he can get the job done & more! #MajorMoves


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Onyx• Queen of Killeen| Songwriter | Music Professional | Executive Producer & Host of Jermaine Dupri’s Global 14 the Cut | 2014 SEA Internet Hustler of the Year

 

 

(C) Oct 2016
(P) Oct 2016

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The Connect: 6 Reasons Why You Didn’t Go Viral

As much as some of us may want to admit that the social media platforms have tarnished certain aspects of “the grind,” we cannot negate the fact that it has done wonders for many people who were either unknown, or simply looking to go about their reintroductions. I don’t believe it was anything your average joe was so much prepared for initially, but as the industry begin to shift to digital downloads, anyone who was paying attention to the trends started to notice the campaigns & mergers taking place. Gone were the days of needing the street team when with one instant share you could reach hundreds of thousands, who would then share with their thousands. It was and has been absolutely amazing. If it all seems so simple, then why would we rather make it hard?—Lauryn Hill.

Here are 6 reasons why you didn’t go viral…when you wanted to.

1. Your followers. I know I know. I can’t stand the instant need for the follows and gratification for likes. But it doesn’t hurt to at least have more than 50 friends on Facebook, especially when within those 50 are your family and close friends only. Not to say they won’t and don’t support you, but you’d be amazed at what networking and be-friending those of your target demographic can do for your brand. Notice that word demographic. If you are just an artist, you should be trying to find your fans. It is possible that you may have too many artists who like your fan page that are doing the exact same thing you are, versus not enough people who can simply enjoy the music. It’s all about having a good balance.  I’m always working towards bettering mine.

2. Your page is private. All of it! Now I’ll be the first to say that I keep a locked Instagram & FB but to be brutally honest, I haven’t been able to find away around it still not being visible. You’ll always have a lurker or two—yes even you with the 50 followers, but there are also some functions I actually enjoy now that allow me to share certain posts. I make use of these often and I highly suggest you do the same.

3. Your product lacks. Quality or presentation if not both. Whether you are sharing weight loss tips, how to crochet marley weave, your looks, or your hit single…something is off. People watch, read, share and enjoy things they gravitate towards. If it is not appealing to my eyes, ears, or serving a purpose, then simply put- it gets no love.

4. You’re inconsistent. One day you’re sharing your company and how you are so organized with life and all its glory, then the next day you’re exchanging in online drama, beefs, or worse…posting that you forgot to pay your bills. The drama part as you all like to say is “just you sharing who you are with the world,” and by all means that’s your prerogative. But when I’m ready to purchase my home, you better believe I know what realtor I WON’T be utilizing. Missing important bills can imply lack of dependability & an assumption you might miss deadlines. Keep that to yourself. No one is perfect, and I’m not endorsing a fake facade, however being mindful with your business posts equals you cant go wrong.

5. Your marketing is off. There is nothing worse than seeing someone releasing their album on Mother’s Day in celebration of Mothers everywhere. We totally cannot take you serious. We are most likely out having brunch or perhaps relaxing for once. You are selecting horrible times to promote or share your product that is non-related to the day’s events.  Please believe we know what you were aiming towards with the #mothersdaymix hashtag. This could be opportunity for an easy L (loss). Easter is coming up and I can assure you someone will be promoting to “buy their beats.” I highly doubt it will be the Jesus Has Risen or Easter Edition at that.

6. You’re a spammer. The minute I see I have been tagged with 99+ others is the moment I deflect completely away from the post all together. This is different however if you know the individuals and its welcomed. But 9 times out of 10, it isn’t. Some of you don’t even build up a brief repoire or greeting before you drop a bare link of spam in an inbox or on someone’s page. It’s highly annoying and some people will just delete or unfollow you. 15% of the spam I personally receive has been decent but not amazing. Clearly there’s a problem. Next time you want to go down your friends list to promote, try posting a status that reads, “New material, like If I can share it with you.” The support & real response might be much better. No one wants to look like they won’t at least try to hear you out when you’re nice about it.

In a nutshell, the secret to going Viral is there is no secret…and when I say “viral” I don’t necessarily mean Antoine Dodson or Daaaaammmnnn Daniel style. Most who went viral weren’t trying to initially.  When our sound bite from our radio broadcast made it all the way to TMZ we were quite shocked.  It happened organically.  The minute we actually tried a hand at it, is when it didn’t go as far as it could.  Not to mention that you can actually pay for your posts to be sponsored as you have always been able to. It’s the new wave of commercials.  Advertising 101.  Going viral is a post, or a share of material that people gravitate to, and feel a personal connection with the content being presented. When you go out shopping, you don’t mind purchasing an item that interest you. The same goes for social media. So whether it be for laughs & memes, the next chart topping single, or to land a business meeting with a multi-million dollar company, think supply & demand. Simply just post and watch your business grow and the magic happen.

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*SEA artwork featured by JayDat Designs: Datflyerz@gmail.com*

Onyx• Queen of Killeen| Songwriter | Music Professional | Executive Producer & Host of Jermaine Dupri’s Global 14 the Cut | 2014 SEA Internet Hustler of the Year

(C) Mar 2016
(P) Mar 2016

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